Progress Continues on Future Plans for Reading Country Club

Exeter Township, PA –  After nearly a year of deliberation and planning, the Township has recently purchased the former Promenade Shopping Center in order to construct a new multi-functional municipal complex which will include a recreation center for the community. The current municipal complex is located on a smaller parcel of land adjacent to the Reading Country Club (RCC) and may be ideal for development of age-restricted housing, a long-term need in the community.

Township Partners with Experts to Provide Support for RFQ/RFP Process
The Board has retained real estate firm High Associates, LTD. to execute a two-step approach that will determine the future of the RCC and the current municipal complex. The Township first put out a Request for Qualifications (RFQ) earlier this year, the purpose of which is to obtain letters of interest and qualifications from operators and developers. Once this first step is completed later this year, the Board, along with residents and the Administration will review the applications and initiate the second step, releasing a Request for Proposals (RFP), to identify qualified firms.

The Board and Administration have concluded that a long-term plan needs to be developed. Administration is not designed to operate a dynamic and challenging business, but there is a strong desire to keep the facility operating. The RFQ calls for interested individuals or developers to submit their ideas for the property, one such idea may include leasing the entire property to a qualified operator that can manage as a golf course, a banquet facility, and a restaurant. High Associates, LTD. has retained a well-known golf industry specialist to seek proposals from qualified operators. There has also been discussion on a possible hotel on the property. The symbiotic relationship between all three functions is vital for its future success.

Board and Administration Planning for the Future Needs of the Township’s Residents
The residents of the township have long stated their desire to see more age-restricted housing built in the community so that they can “age-in-place”; allowing them to sell their home and move into housing better suited to meeting their future needs. The current municipal complex, with its location near existing retail and medical facilities seems to be an ideal location.

Township Remains Committed to the Reading Country Club
The Township’s main priority is to outsource the operations of the RCC to a qualified company or group of companies to manage the golf, restaurant, wedding, and banquet facilities. It seems unlikely that a reasonable sale price for the property can be achieved. However, there is a possibility that we can sell the land that currently houses the Township’s Administration, Highway, and Police Departments to a developer for a 55 and older community and other retail businesses.

When the qualifications from interested parties are received, they will be made available to the public and meetings will be scheduled to discuss the future for both the RCC and the current municipal site.

RFQ applications are being accepted through November 15th, 2019 by High Associates, LTD. on behalf of the Township. Interested individuals or businesses should contact Ruth Devenney at